With just 7% of brands ‘seizing the opportunity’ to invest more in marketing during COVID-19 (MarketingWeek), in this current economic climate, how does embedding MarketMate into your social strategy NOW help grow your social media presence during budget cuts?
The Social Media Landscape
The Impact of Coronavirus shows how the social media marketing landscape has changed in an unprecedented rate, where reports show that there has been an evolution of engagement, changes in ad spend and cost per click in global regions as well as industries (socialbakers).
Forbes are reporting that consumers across 30 markets showed engagement increased 61% over normal usage rates. Messaging across Facebook, Instagram and WhatsApp increased 50% in countries hardest hit by the virus, and Twitter is seeing 23% more daily users than a year ago.
Your audience is spending more time online than ever before, and you need to ensure that you are staying consistently connected and sharing the right messages with them. The copy in your captions during this unprecedented time carries a very fine line on social success, or failure.
So, this does ultimately present your brand with a unique opportunity to deepen your relationship with your audience and increase brand affinity.
Automating Your Content Curation AND Creation
With social metrics off the charts, MarketMate can help teams work more effectively and efficiently when resources are stretched.
In a study, ClearVoice found that 27% percent of social media marketers cited the actual production of content as their biggest challenge. Not strategy. Not getting traffic. But the actual execution. That number jumps to more than 42% if you include the process behind generating content.
Adding AI Intelligence to automatically source and generate unique content for social posts, MarketMate will reduce the resources (whether it be human or capital) spent on supplementing your social media strategy to be as productive and profitable as possible.
Finding and sharing great content online is a useful way to build your brand and gain a relevant audience following on social media. By adding automation to your social media marketing mix, it provides your brand with the means of posting the most relevant content to your audience at the best times, and frees up time to continue creating scroll-stopping content to share on a continuous basis.
The MarketMate Platform
Yes, we are familiar that sourcing and creating engaging content takes time, effort, and resources. And with thousands of different content tools available, you can spend just as much time, if not more, evaluating and experimenting with them.
In an effort to help marketers, MarketMate was created so that businesses can adopt, implement, and learn how to activate their social media strategy. MarketMate’s tools are relatively cost-efficient solutions, and when used correctly and consistently, they can make a huge difference in your social dominance — and your bottom line.
MarketMate sources, analyses and automatically generates social media content tailored to your brand’s messaging and audience interests. With time, the MarketMate brain develops social intelligence tailored to your brand, leveraging audience engagement and building a relevant audience following by creating content best suited to your business’ goals.
MarketMate lets you connect LinkedIn, Twitter and Facebook accounts (Instagram coming soon) so that we can create and schedule queues of tailored content based on custom, stringent parameters alongside your own social posts.
With MarketMate, its powerful intelligence tools can provide you with insight of your brand’s social position. You will get a clearer picture of where your business fits in the social media realm. Track your social media share, engagement and correlate trends with MarketMate so that your stand-out content is automatically created as frequent as you need it.
Learn how MarketMate can help activate your social media strategy. Book your live demo and access the free trial by creating a profile on our MarketMate platform.
“With the use of MarketMate we have been able to say goodbye to hours of content sourcing and post scheduling, freeing up valuable time up to focus on other aspects of the business. It’s been a great investment for our company.“
Founder and Managing Director, Visaura