When Should You Automate Your Social Content Creation Strategy?

Social media content automation is more than just automated content generation. It means automating every stage of production around the content production life cycle.

Content is made up of many different assets – images, video, text and graphs just to name a few. These components and the data underlying them can be used in different documents and formats to find inspiration and build content. When creating content based on searching inspiration and current trends, it is often time-consuming and resource-heavy for businesses of any size to create something unique.

MarketMate was built to help brand managers, marketing teams and agencies to keep their content unique, highly-engaging and relevant on a real-time basis whilst freeing up team bandwidth.

How Cost-Effective & Easy Is Social Content Automation To Implement?

If you think of automated content as nothing more than the nonsensical content produced by article “spinners”, you’ll be shocked to see what MarketMate’s software can do.

Today’s content marketing automation software is incredibly sophisticated and yet highly cost-effective. Whatever investment you make into automation tools and platforms will be recouped quickly in the form of increased efficiency and improved team ROI.

Most marketers won’t want to automate the entirety of their content production. But, automated tools can be very helpful to post social media updates, short news alerts, and other small snippets of content. (Source)

If you’ve not yet fully embraced automation in your marketing strategy, the time is now.

Why Do I Need To Automate My Social Media Content Development?

If your business has pain-points around taking too long to source and create content, and you want to unlock the human resource it takes to create engaging pieces, introducing social content automation could be the answer to scaling your productivity.

Successful, high-engaging social content relies on the interest in the topic and how existing content satisfies that interest. It is a relatively easy and automatable task to come up with adjacent topics to write about, analyse their potential and pick the topics with the most potential for the brand’s social direction. AI algorithms are constantly tracking post performance and used to personalise the social posts to your brand.

To take this a step further, using free tools like Google Search Console or Google Trends, can help identify trending content areas. You can then get these insights and input custom content generating filters to ensure that you maximise MarketMate’s content curation potential.

Social media content automation tools like MarketMate can assist in the content creation process by recommending topics to write about and keywords to include.

Why Rely On Content Automation?

Automating content has advantages for content management compared to traditional content marketing.

  • Enhance the quality of your content at no extra resource expense
  • Provide workflow automation and reduce manual mistakes
  • Increase efficiency of content creation and management
  • Maximise post cadence and frequency

With industry-leading algorithms, full content automation is now possible. Tools like MarketMate were designed so that companies shift their focus to finding tools and tasks that augment their team’s workflow and productivity to create other forms of content.

MarketMate houses the tools which ensure that the generated content passes plagiarism checks, gauges engagement levels, and gets smarter over time by understanding social virility, tailored to each brand.

Activate your social media strategy with MarketMate by accessing the free trial here.

The MarketMate Platform

In an effort to help marketers, MarketMate was created so that businesses can adopt, implement, and learn how to activate their social media and content strategy. MarketMate’s tools are relatively cost-efficient solutions, and when used correctly and consistently, they can make a huge difference in your social dominance — and your bottom line.

The MarketMate platform sources, analyses and automatically generates social media content tailored to your brand’s messaging and audience interests

MarketMate lets you connect LinkedIn, Twitter and Facebook accounts (Instagram coming soon) so that we can create and schedule queues of tailored content based on custom, stringent parameters alongside your own social posts.

With MarketMate, its powerful intelligence tools can provide you with insight of your brand’s social position. You will get a clearer picture of where your business fits in the social media realm. Track your social media share, engagement and correlate trends with MarketMate so that your stand-out content is automatically created as frequent as you need it.

With the use of MarketMate we have been able to say goodbye to hours of content sourcing and post scheduling, freeing up valuable time up to focus on other aspects of the business. It’s been a great investment for our company.

Ryan Walton
Founder and Managing Director, Visaura

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