The impact of social media for businesses and how AI can help

 

 

 

Social media has the ability to build your business’ audience, drive engagement, improve communication and importantly convert contacts into leads. Social media has greatly transformed the business landscape. It is one of the most important aspects of digital marketing and provides incredible benefits that help reach millions of customers worldwide.

Social interaction between a company and its customers is not only important for a sustainable business but also a growing tactic that increases sales and improves brand loyalty. However, not all businesses have jumped on the social media bandwagon. In a study, UK Domain highlighted that of the 500 business owners who had been surveyed, 24% did not think it relevant to their industry and 23% said they did not know how to use it to promote their business or they did not have time for it.

MarketMate look into the importance of social media for businesses and how AI can help. 

What impact does social media have on a business?

The impact that social media has had on socialising and work life cannot be ignored, especially for those promoting a business. Social media has transformed the way businesses can raise their awareness. For example, it has allowed businesses to communicate directly and even specifically target their desired audience. It can help them generate more brand loyalty. The first way that businesses can do this is by creating their own page on one or more social networks and encouraging interaction.

It can be said that print and radio are losing market share, with social media and digital platforms taking over as the leading channels for marketing and advertising. According to We Are Social’s Digital in 2018 Global Overview, Facebook is the second most visited website in the world, followed by YouTube, with Google leading the list.  This highlights the importance of having a strong social media presence, but it is important to note that these platforms should be specifically selected so that a business is able to focus its efforts and get the best return on investment.

With running a business being a full time job in itself, it can be impossible to find time to be active on every social media outlet out there. That is where an AI solution could be of use.

What can AI do to help?

Hotspot have noted that 70% of marketers are actively investing in content marketing. MarketMate offers a solution that has the best of both worlds. You can manage your social media content strategy by scheduling and publishing your own content; and create new posts and organise existing ones. It gives you the freedom to make your own posts. 

On the other hand, if you can’t find an article to post, or need some support or inspiration, we have got you covered. It is important to gather internal feedback on the content you are providing for your audience to ensure that you are maximising your efforts. With time, the MarketMate’s AI brain develops intelligence tailored to your brand, leveraging audience engagement and building a relevant audience, followed by creating content best suited to your business goals.

You can fine tune and tailor your automated content as much as you need to in MarketMate’s review section.  If you hone-in on the posts which generate higher engagement, this will tell MarketMate exactly what makes your audience ‘tick’, so it can replicate success metrics with future generated social posts.

So, with an increased social media presence, posts scheduled in advance and AI taking the leg work out of finding additional content to share – what will you do with the extra time you have saved?

Activate your social media strategy with MarketMate by accessing the free trial here.

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